Red Bull: Rampage

We developed an Emmy Award-winning augmented reality app for Red Bull's Rampage freestyle downhill mountain bike event, leveraging XR Media Group's expertise to create an immersive experience for fans worldwide. This innovative app featured a detailed photogrammetry model of the course, rider selection with path tracking, and live broadcasts from a virtual billboard. Integrated into Red Bull’s TV app, the Rampage AR app achieved over 100,000 downloads on launch day, was nominated for AWE’s Best Consumer App Auggie Award, and won the 41st Sports Emmy Award for Outstanding Digital Innovation.